CLIENT – Avon
PROJECT – Avon Living, summer issue
ROLE – Art director • Designer
PHOTOGRAPHER – Jonny Valiant
STYLISTS – Amy Lipnis, Victoria Granof (food)

CHALLENGE
Avon leveraged its trusted reputation in the beauty space to position the brand as a source for lifestyle inspiration as well. The newly launched Avon Living product line was aspirational and unique for Avon’s loyal reps and customers.

SOLUTION
Following the success of the Avon Home products, our small team created a seasonal, editorial magalog that followed a family throughout their day – from an ice cream party and grilling on the deck to cocktails and dinner on the beach. Since we also wanted to provide value and inspiration, the "Get the Look" sections offered DIY styling and cooking tips while highlighting products with special features.

PRODUCTION
These were massive productions that required meticulous planning with our small but dedicated team. We shot multiple days on location and in-studio (sometimes simultaneously!) with a limited number of product comps.