CLIENT – TNT
PROJECT – TNT Backstory Studio
AGENCY – Civic Entertainment
ROLE – Creative director • Producer • Front-of-house coordinator

CHALLENGE
Position TNT as a premiere content provider to a younger audience through influencers, as well as promote their upcoming new summer programming.

SOLUTION
The TNT Backstory Studio organically connected festival-goers with TNT during the Northside Music & Innovation Festival in the heart of Williamsburg, Brooklyn. My team at Civic transformed the hip café/bar Kinfolk 90 into an intimate hospitality and programming hub spotlighting unconventional storytellers.

We designed and branded every aspect of the space, from the eye-catching facade to the Mad Libs bar top and polaroid wall (great moments for content creation!) We packed the exciting schedule with tastemakers from performance, art, fashion, food and music spaces – everything from live podcasting with Snap Judgment, Drunk Shakespeare, Drag Queen Story Hour, Brooklyn Magazine band showcases, and a custom immersive performance with Little Cinema and House of Yes. During 27 themed events over 4 days, we earned over 32 million media impressions.

Facade and mural graphics: Rogers Eckersley Design (RED), with artwork provided by TNT.